NYC’s War on Trash Gets a Glam Squad A new ad campaign is deploying local celebrities and influencers to make littering socially unacceptable with the message: “Don't Do New York City Dirty.”

History suggests such campaigns don't have long-lasting impacts -- that is, they aren't catalysts for actual change -- but maybe this time will be different? Fingers crossed. #nycsanitation #dsny #garbage #litter #DontDoNYDirty