When polled, 69% of delegates felt insights that inform brand planning are owned by global teams. One key takeaway from Clare Carroll and Rhodri Williams' session was about enabling local teams to input and shape global strategy, not just execute it #ephmra2025 @accenturesong.bsky.social
At this point, it is an old adage, but in talking about "AI is not going to replace humans, but humans with AI are going to replace humans without AI" Grunenthal Group's Samantha Schofield emphasises knowing
➡️ when to apply AI
➡️ what the limitations are
#ephmra2025 #ai
Great opening panel touching on AI and synthetic data. At 13:15 on Thursday, @d1479.bsky.social will present Building Synthetic Participants - leveraging #GenAI to bring the customer to life and deliver. Should be very interesting to hear from those already doing this #ephmra2025
As #syntheticdata enters pharma, we need to be careful to label it and avoid it unfairly augmenting real data. It had a place but needs to be used wisely and transparently #ephmra2025
As many people in the audience wanted to hear about commercial #storytelling as #AI and #syntheticdata
Nail the story first. Then consider the delivery. Not all stories need to be a PowerPoint or a TED style talk. A single compelling sentence can suffice - Dr Nick Coates #ephmra2025
Karsten Trautmann opens by discussing our mandate to create insights to support decision-making, the future of research and the opportunities and threats we are facing #learn #connect #inspire #EPHMRA2025
We'll be underway at EPHMRA in just a few minutes. I'm looking forward to all the insights that are going to be shared over the next three days at #EPHMRA2025
