"It takes a mouse click to like a page. That's not brand loyalty" #etconnect
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#ETConnect
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"If I have to pinch the screen to read on my mobile device, you did it wrong!" #etconnect
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Those who follow a brand on social are 2x more likely to open emails from the brand #etconnect
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Maybe Qantas isn't the best example for running contests in social... ?#qantasfail #etconnect
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Social is great for outbound but terrible for one to one comms. Need to drive email signups #etconnect
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"It's my customer, not Mark Zuckerberg's cystomer!" #etconnect
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They needed a study to show a link between creativity and more effective marketing? Really? #etconnect
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Creativity and QR codes don't really belong in the same sentence, right? #etconnect
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Love this. Marketing emails should be triggered by customer behaviours, so their data creates a tailored life cycle #etconnect
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Some local major retailers should pay lots of attention to how Marks & Spencer does online #etconnect
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A lot of ppl in the room have brand apps in iStore, but not leveraging it for targeted marketing opportunities #etconnect (ping @ReddoMedia)
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Oooh. Tokenised sending of data through Exact Target. Hugely important for financial and highly regulated industries. #etconnect
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You can say more in a pre header in email viewed on mobile than an email subject line. So optimise them #etconnect ooh, good point
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A Delta Airlines story at a marketing conf that doesn't mention guitars? We're through the looking glass ppl! #etconnect
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Ppl give permission for marketers to contact them in specific channels. Not every channel @rothscott #etconnect
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Your customers are individuals, not names on a list @rothscott #etconnect
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55% of Aussies have followed at least one brand in social media, more than UK (45%), less than Brazil (77%) #etconnect
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Gonna be fashionably late to #ETConnect.
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