Winning the Battle Against Yourself Many of us have been raised to believe that if we want to get something done, we just need to set our minds to it. Where there’s a will, there’s a way, right? Yet somehow we end up polishing off that pint of ice cream in the freezer, or spending more than our budget allows. It’s almost as if we’re not the ones in charge. This week, we talk with psychologist and neuroscientist Emily Falk about why our minds often conspire against our best interests, and how we can regain control. * * * ## Podcast: Subscribe to the **Hidden Brain Podcast** on your favorite podcast player so you never miss an episode. ## Newsletter: Go behind the scenes, see what Shankar is reading and find more useful resources and links. Read the latest from the Hidden Brain Newsletter

Did anyone else listen to Dr Emily Falk's voice on #HiddenBrain and think, 'Is that Ellie Cordova I hear?'

Anyway, good episode. I do hope that #EllieCordova and #EmilyFalk collaborate on a future video or podcast:)

www.hiddenbrain.org/podcast/winning-the-batt...

Today's the day! We're thrilled to share that Emily Falk's new book, "What We Value: The Neuroscience of Choice & Change" is out now! Available here wwnorton.com/books/978132... & more. Happy reading!

#psychology #neuroscience #communication #research #choice #change #book #emilyfalk #whatwevalue