Screenshot of the Forbes Expert Panel article titled “19 Key Decision-Making Questions Every Internal Comms Leader Should Ask” published in Forbes on April 14, 2025. 19 marketing and communication experts from Forbes Communications Council including Board Director and Marketer Toby Wong provided strategy insights on internal communications outlined in this article.

Screenshot of Input from Board Director and Marketer, Ms. Toby Wong, of U.S.-based Toby Wong Consulting, into Forbes Expert Panel article titled “19 Key Decision-Making Questions Every Internal Comms Leader Should Ask” published in Forbes on April 14, 2025. Toby’s comment is #13 titled “Does this build our ethos with employees?” and states: “Does this action build our brand and cultural ethos with employees as powerfully and equally as we do with our consumers? Internal comms is brand building—every message, program and activation extends brand positioning. Resonance, credibility, belief, connection and trust start inside. Every internal message should answer the “why” that aligns with brand values and moves people to act."

@forbes.com: Decision Criteria for Internal Comms. Check-out our Forbes Communication Council Expert Panel article on questions that leaders should ask to guide internal comms decisions: bit.ly/42KLnqW

#InternalComms #BrandBuilding #EthosWithEmployees #ForbesCouncils #Forbes