Craft distilling is an art form and we must do better to sell its true value Craft distilling has a value problem that needs a change language and positioning. Here's why the industry must adapt and improve to survive.

Long read by #EverglowSpirits:
If craft distilling is an art form, then spirit is the medium, and the work isn’t simply flavour, it’s narrative.
everglowspirits.com/craft-distil...

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