🚗 New: Automotive Consumer Trends Report Q4 2025

Produced by Kirsten Von Busch, this report highlights key shifts in the market:
• 296.5M vehicles on U.S. roads
• Cars = 16.72% of new retail registrations
👉 Download: www.experian.com/automotive/a...
#ConsumerTrends #ExperianAutomotive

Insurance and lenders aren’t the fraud safety net many dealers think.
• Most dealers say insurance covers <50% of fraud losses See how dealers are protecting profit with lender-grade fraud tools at #NADA2026.
📍 Booth 4613W | Las Vegas

#ExperianAutomotive #AutoRetail #FraudRisk

Fraud is quietly draining dealer profits.
9 in 10 dealers are worried, 70% say fraud is rising, and multiple bad deals still get through every year.
We’re breaking it down — and showing what works — at #NADA2026.
Stop by Experian booth 4613W.
#ExperianAutomotive #FraudPrevention

Outcomes vs Attribution: We're Measuring The Wrong Thing with Michael Kraut - ASOTU | More Than Cars Streaming is splintered, AI is the new TV guide, and last-click is dead—Michael Kraut lays out the dealer playbook for what’s next. - Oct 09, 2025

Michael Kraut of Experian Automotive joins AutoCollabs to share the dealer playbook for modern marketing.
🎯 Service as growth
📊 Outcome-based retail media
📈 Real signals of lift

🎧 Listen: www.asotu.com/podcast/outc...
#AutomotiveMarketing #ExperianAutomotive

🕒 The clock is ticking in 2025. Do you have your End of the Year Automotive Marketing playbook ready?

👉 experian.com/blogs/insigh...

#ExperianAutomotive #DataConsultants #AutoMarketing #TargetedMarketing

Curious about connecting with today’s auto consumer in 2025. 🚗

Read the latest Experian Automotive blog ➡️ www.experian.com/blogs/insigh...

#ExperianAutomotive #MarketingStrategy #ConsumerEngagement #AutoMarketing #Geotargeting #DealerSuccess

Strategus Launches SalesLink for Auto: First-of-Its-Kind CTV Attribution Solution Linking Ad Exposure to Real-World Outcomes Collaboration with Experian will help auto advertisers assess effectiveness of CTV campaigns...

🚗📺 Big win for auto dealers! Strategus launches SalesLink for Auto — linking CTV ad exposure to real vehicle sales.

📈 237% lift in sales 📍 3871% spike in site visits 🔗 Real-time Tier 3 attribution

Read more: www.globenewswire.com/news-release...

#CTV #Strategus #ExperianAutomotive

👏 Congrats to Heather DeSandre for being named one of Auto Remarketing’s Women in Remarketing! From data-driven strategy to industry innovation, your impact at Experian Automotive is inspiring. 🚗📊

👉 Read more: digital.autoremarketing.com/april-2025

#AutoRemarketing #ExperianAutomotive

Financing Shifts: Banks Lead Used, Captives Lose New-Car Ground Banks edged out credit unions in used-vehicle financing and gained in the new-car segment in Q1 2025, while captives saw declines despite remaining dominant in new-vehicle deals.

📈 Banks are back in auto finance — now leading used-car loans and gaining on captives in new-car deals. Dealers, time to rethink your lender mix?

👉More via: wardsauto.com/finance-insu...

#ExperianAutomotive #Dealers #LendingTrends

Christine Zhang - Chief Technology Officer

🎉 Huge congrats to Christine Zhang, CTO at Experian Automotive, for being featured in Automotive News! 🚗💡

From Shanghai roots to 25 years at Experian, her journey is a masterclass in resilience & leadership.

👉 Read more: autonews.com/sponsored/wo...
#ExperianAutomotive

🚗 Hey Bluesky — we’re Experian Automotive!
Just joined and ready to share insights that drive the auto industry forward.
From market trends to vehicle data, we’ve got the numbers that move the road.

#ExperianAutomotive #AutoData