Hot take: Hospitality design shouldn't begin with creating the guest avatar. But rather creating the category.

Start with latter, you just might unearth avatars you'd never dream up.

Agree? Disagree?

#HotTake #UniqueStays #CategoryDesign #ExperientialHospitality

Plane Crash Hotel ✈️

**Posting unique concepts everyday until I find my dream role in #DestinationDevelopment

#UniqueStays #PlaneCrashHotel #Lost #ExperientialHospitality