How the Advertising Industry Can Reinvent Itself I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis for the industry, as advertising conglomerates are either consolidating – such as Omnicom and IPG – or imploding like WPP.

My thoughts on the existential crisis facing the advertising industry and how agencies can navigate it, along with a new strategy for WPP.

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