Psychologist reveals why people aren't getting flu shot even as cases surge New research shows that people's decision on whether or not to take the flu shot is not always based on facts.

New research by Valerie Reyna shows flu vaccination intent is driven by "gist"—an intuitive sense of risk vs. benefit—not just data.

Gist metrics improved prediction from 57% to 80%.

Connect benefits to core values.

www.newsweek.com/psychologist...

#Vaccination #FluShotSeason #FuzzyTrace #Gist

Are you wondering why we are in the current situation with vaccine hesitancy? If so, please read mdpi.com/3614210, which helps explain this in a non-partisan way. @nationalacademies.org @smdm.bsky.social @psychscience.bsky.social #FuzzyTrace #Vaccination #ValerieReyna #Gist

NEW PUB [Open Access] Reyna, V. F., Edelson, S. M., Garavito, D. M. N., Galindez, M. M., Singh, A., Fan, J., & Suh, J. (2025). A New Look at Vaccination Behaviors and Intentions: The Case of Influenza. Behavioral Sciences, 15(12), 1645. doi.org/10.3390/bs15...
#Vaccine #FuzzyTrace @smdm.bsky.social

Teens, AI and the science of risky decisions, with Valerie Reyna, PhD by Speaking of Psychology Valerie Reyna, PhD, on why "gist" matters in decision making.

Hear my interview on APA's Speaking of Psychology podcast megaphone.link/AMERICANPSYC... #FuzzyTrace #ValerieReyna #LifetimeAchievement #APA