How Human Appeal Is Courting Gen Z Donors If charities are going to successfully reverse small donor decline, they need younger people to help them do it. This NGO has made a concerted effort to get there.

If charities are going to successfully reverse small donor decline, they need younger people to help them do it. This NGO has made a concerted effort to get there.

Lauren Evans reports: tinyurl.com/yctfvevy

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