Great example of a healthcare ChatGPT prompt that will help refine your articles and other content - via James A Gardner #hcic23 #hcmktg #healthcaremarketing

James A Gardner reminding the audience at #hcic23 that using AI doesn't always have to be grandiose. A lot of platforms now include AI to help make you more productive like @Zoom meeting summaries & @Dropbox Dash. #hcmktg #healthcaremarketing #HITsm

When a slide says "Steal this graphic" I feel obligated to share it. I think this one accurately captures how most are deploying AI in marketing at the moment #HCIC23 #hcmktg #healthcaremarketing

Recommendation from Daniel Fell - Start with the efficiency gains expected from your use of AI. That's where you will get more traction in the current economic environment. #HCIC23 #hcmktg #healthcaremarketing

Excellent examples! I'll have to grab that presentation online. #hcic23

Really like these "humanized" headlines. Rather than lean into clickbait headlines, @muhealth went with more human-sounding, personal, fun headlines. A jump in clicks resulted! #hcic23 #hcmktg #healthcaremarketing

After doing an internal content audit, the team at MU Health saw clearly what they were doing well and where opportunities were. It pays to be honest with yourself. Via Amanda Oleiro #HCIC23 #hcmktg #healthcaremarketing #ptexp

Fantastic points on this summary slide from Ed Marx and Cris Ross CIO Mayo Clinic. My fav - Resilience trumps attitude and Meet patients in their channel of choice. #hcic23 #hcmktg #healthcaremarketing #ptexp

Lovely tribute to Anthony Masters #TonyForever from Ed Marx. Despite all our tech, patients are still suffering and falling into gaps. We must never rest. Our job as clinicians and technology providers is never done #HCIC23 #hcmktg #hcldr

AI symptom checker at Banner Health helps direct patients to the right level of care - reducing burden on ER and costs for patients. #hcmktg #healthcaremarketing #hcic23

Banner Health is using AI for better translation. They partnered with @googlecloud.bsky.social to tune the translation engine (ie: to ignore medical brand names). 4000+ pages translated to Spanish. Spanish consumed pages jumped from 5% to 14% in 60 days! Via Chris Pace #hcic23 #hcmktg

Impressive social media results from Mount Sinai NYC who use GenerativeAI to create the initial draft of posts. Their social media team then fine tune it, clean it, and post it. Saves time and has yielded more engagement. #hcic23 #hcmktg #healthcaremarketing

Wow. Love seeing how Mount Sinai NYC is using AI in marketing. Some is overt, like Adobe Firefly and chatbots. Some are inherent to the platforms being used like social media, Salesforce and Text. It's important to know where AI is being leveraged. via John Davey #hcmktg #hcic23

An AI strategy is a data strategy and a data strategy is EXTREMELY important - via Carrie Liken @ Yext #hcic23 #hcmktg #healthcaremarketing

Love the cartoon in the middle of this slide...the four manifestations of a brand - say, do, think, feel. And yes, @Walmart is pretty consistent in it's brand implementation. #hcic23 #hcmktg #healthcaremarketing

Love this statement - "Brand strategy is your business strategy and Business strategy is your brand strategy." Valuable insight from the #hcic23 audience. #hcmktg #healthmarketing

This is a fun/sad reality of websites. The buttons on the left are all from the same org. Yikes! Ben Cash, CEO Reason One stressing the need to do a website audit for usability and experience. #hcic23 #hcmktg #healthcaremarketing

Ben Cash CEO @ Reason One Inc. using Amazon Health as an example of action-driven design. Providers need to find the right balance between sharing info and driving web visitor action #hcic23 #hcmktg #healthcaremarketing