Formerly anti-vax parents on how they changed their minds: ‘I really made a mistake’ Researchers believe personal stories are more persuasive than facts alone in addressing vaccine skepticism

How do you change people's minds? With facts and persuasion? Maybe not so much. If your map of the behaviour you're trying to change is wrong, you won't get very far (see #copycopycopy #illhavewhatsheshaving and #HERDHQ for top tips). cc @ralexanderbentley www.theguardian.com/global/2025/...