Are Your Student Recruitment Dashboards Misleading You? Funnels, Conversion, and Inequality in HE Student recruitment dashboards promise a single version of the truth about who will enrol. This article shows how small choices about funnels, conversion and melt can create competing “truths”, quietly shape who gets attention, and reproduce inequality in HE – and suggests practical ways to use dashboards, AI and KPIs more reflexively.

Student recruitment dashboards promise a single version of the truth about who will enrol – but small choices about funnels, conversion and melt can mislead and reproduce inequality. This piece asks how we can use dashboards, AI and KPIs more reflexively. #HEdata #StudentRecruitment