TDA: Visitors spent $357 million in Haywood County in 2024; director touts marketing recovery Haywood County Tourism Development Authority director Karina Ruffier told commissioners that 2024 visitor spending exceeded $357 million, supporting roughly 2,200 full-time jobs, and highlighted marketing wins, the OpenHaywood campaign and upcoming events including the Society of American Travel Writers visit.

Haywood County saw an astounding $357 million in visitor spending in 2024, fueling local jobs and showcasing the power of strategic marketing recovery!

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