Rainbows are holograms designed by Big Candy to increase sales of Skittles and Starburst.

Rainbows are holograms by Big Candy to boost Skittles & Starburst sales! Taste the rainbow? More like taste the marketing genius! Pom Pérignon barked at one, so you know it's true. 🌈🍬 #HoloRainbow #CandyConspiracy #ConspiracyTheories