Tokyo: TAMBURINS flagship store opening

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TAMBURINS #TAMBURINS @tamburinsofficial
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'Seongsu weirdo' building mixes retail, art and accessibility Recently, a new futuristic building — part spaceship, part sculpture — joined the Seongsu neighborhood. This is Haus Nowhere Seoul, which opened its doors on Sept. 9.

The striking new “Haus Nowhere Seoul” building in Seongsu fuses retail, art and tech into an accessible, immersive brand experience. The headquarters of #IICombined known for #GentleMonster sunglasses signals a new kind of retail that welcomes all, not just luxury shoppers. buff.ly/XRAMRVR

Haus Nowhere Is Changing The Face Of Fashion Retail The first thing you need to know about Haus Nowhere is that it isn’t really a shop. At least, not in the way we’ve come to understand shops. You don’t go there, basket in hand, to pick up a serum and a pair of sunglasses and maybe a slice of cake if you’re lucky. Instead, you walk into a sleeping giant’s head, past apocalyptic furniture and insect kings, into a world where commerce looks a lot like theatre. It’s retail, but make it mythological. The post Haus Nowhere Is Changing The Face Of Fashion Retail appeared first on 10 Magazine.