India’s supplement ecosystem is evolving across sport, protein and manufacturing.

INFORMED supports this growth through independent testing and verification – protecting athletes, supporting brands and strengthening manufacturers.

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Consumers want clarity.

64% want access to detailed product information. 61% prioritise transparency and clearer labels.
Transparency supports informed choices.

Connect with us at Vitafoods India, and visit us at Booth L26 if you're attending 11-13 February!

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Safety matters.

Independent testing found that 18% of supplement samples in India failed to meet safety standards.

Ongoing verification helps support product integrity.

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Regulatory expectations are rising.

30% of Indian brands report challenges meeting updated compliance standards.

Independent verification helps brands go beyond minimum requirements and build confidence.

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India’s sports nutrition market is growing fast – and trust matters.

40% of Indian consumers say they’re willing to pay more for products that promote health and wellness.

Independent verification helps build confidence in a crowded market.

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Protecting clean sport goes beyond athlete testing.

Supplements remain a recognised source of inadvertent anti-doping risk – making independent verification more important than ever.

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Recent enforcement activity identified around 200 supplement products as non-compliant with food-safety legislation.

Regulation sets the baseline. Independent verification strengthens confidence.

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India has topped the global anti-doping violations list for the third year in a row.

Many cases are unintentional – often linked to supplement use and undisclosed ingredients.
Independent verification helps athletes reduce risk and make safer choices.

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“For a small brand, Informed Choice certification has been a game changer.”

Origin Nutrition is an India-based supplements brand using independent certification to build trust, transparency, and credibility in a fast-growing market.

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Around 8% of anti-doping rule violations are linked to supplement use – with most cases unintentional.

As India prepares for major international sporting events, strengthening anti-doping systems and athlete protection is increasingly important.

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India’s supplement market is scaling rapidly – and trust matters more than ever.

Independent data continues to highlight quality and compliance challenges across the market, reinforcing the need for robust, transparent assurance.

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Trust matters in growing supplement markets.

Independent research into protein supplements sold in India found that 14% of samples contained harmful aflatoxins, while 8% showed traces of pesticide residue.

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NADA India advises athletes to exercise caution when using supplements.

Guidance highlights that products may contain prohibited substances not listed on the label – increasing the risk of inadvertent anti-doping rule violations.

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