U.S. Joint Industry Committee Advances TV Measurement Standards for 2025/2026 Upfront The U.S. Joint Industry Committee is enhancing its guidelines for TV measurement as it gears up for the 2025/2026 upfront sales season, focusing on new currencies.

U.S. Joint Industry Committee Advances TV Measurement Standards for 2025/2026 Upfront #New_York #Joint_Industry_Committee #VideoAmp #TV_Measurement