{{Cite journal| doi = 10.1093/jcr/ucae024| issn = 0093-5301| volume = 51| issue = 4| pages = 656–678| last1 = Allred| first1 = Nathan| last2 = Bolton| first2 = Lisa E| title = Conspiracy Beliefs and Consumption: The Role of Scientific Literacy| journal = Journal of Consumer Research| access-date = 2024-12-07| date = 2024-12-01| url = https://doi.org/10.1093/jcr/ucae024}} "Finally, our research contributes to marketing literature and practice by investigating how scientific literacy and conspiracy beliefs affect individual, business, and societal welfare (e.g., health, sustainability). We provide evidence for the harmful role of conspiracy beliefs in consumer behavior, and we show how scientific literacy can undermine such harmful beliefs; we also test the potential effectiveness of interventions to undermine conspiracy beliefs. While prior research suggests that educational interventions are often ineffective or backfire (Scholderer and Frewer 2003; Sturgis, Brunton-Smith, and Fife-Schaw 2010), we demonstrate that interventions targeting cognitive deficits in scientific literacy can be effective. Building on an emerging body of business research (Oliver 2020), we provide guidance to managers and public policymakers on mitigating the harmful consequences of conspiracy theories. Specifically, public policy and business should adopt a multi-pronged approach that delivers focused interventions in an effective and timely manner while also working to promote scientific literacy among consumers."

Strategies to address #ConspiracyTheories #ScientificLiteracy #ScientificKnowledge undermine conspiracy beliefs #JournalOfConsumerResearch academic.oup.com/jcr/article/...