📣New study in #JournalofAdolescentHealth: Among 1,003 Austrian youth, 83% see #health content from #influencers and 53% buy health products they recommend (see graph).
Parasocial ties ↑ susceptibility to marketing; digital #healthliteracy protects.
🔗STUDY LINK (free): doi.org/10.1016/j.ja...
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