Jessica Porter of Levergy is transforming PR with impactful storytelling and meaningful connections between brands, athletes, and teams; and believes that companies must look beyond short-term returns to focus on intentional investment. Porter says intentional investment is essential. “Corporations must look beyond short-term returns and recognise the long-term value of women’s sport.” All Photos: Supplied
“This means funding professional leagues, investing in storytelling around female athletes, and ensuring that these investments bring tangible benefits.”
“Authenticity in your specialty is key, says Porter. “Brands look at your performance, but they also look at your personal brand, engagement, and values.”
#gsportNewsletter Jessica Porter of #Levergy is transforming PR with impactful storytelling and meaningful connections between brands, athletes, and teams; she says that companies should look beyond short-term returns to focus on intentional investment #SponsorshipEdition gsport.co.za/tn7n
