#LiM6 Closing Session: Big thanks to the conference team, to Jana Tereick in absentia and of course @Jann1s! http://t.co/ScO3EjdONR
#LiM6 @enrodney ‚Mode of code' is not referring to semiotic coding, but to the use of algorithms in digital media, etc.
#LiM6 @enrodney: We are now familiar with the concept of multimodality, but the one mode still not fully analysed is the mode of code
#LiM6 @enrodney’s simple answer to the toolbox question is: analyze texts, pretexts and context(s).
#LiM6 @enrodney The surveillance context changes our processes of reading and writing, adding new acts of deliberate performances
#LiM6 @enrodney: What kinds of tools do we have in our discourse analytical toolbox that we can apply to this endeavour of surveillance?
#LiM6 @enrodney is giving us an impression of how he uses and feeds all digital media channels with intimate information
#LiM6 Jones: Have you ever asked yourself why Google Maps would like to have access to your microphone?
#LiM6 Heyd’s conclusion: Notes & hashtagging are m’modal realizations of language in public space & part of a linguistic economy of sharing
#LiM6 Heyd’s second example: hashtags used in public space in the offline world, e.g. in advertising/marketing, political campaigns
#LiM6 Heyd: the focus of this non-professional photographic evidence claims some kind of authenticity in these examples
#LiM6 Heyd points out that the many examples of these notes & their semiotic layering makes it possible to talk about digital enregisterment
#LiM6 Heyd’s further data contains displays of hashtagging in a non digital text, brought to the web via photos, etc.
#LiM6 With this basis, Heyd is looking at notes giving photographic evidence of public signage, mostly coming from http://www.unnecessaryquotes.com
#LiM6 Heyd’s 3rd theoretical part: language in public space and the rise of linguistic landscapes.
#LiM6 Heyd: Also, sharing is a central metapragmatic activity and has an illocutionary force. Q: Is there a 'linguistic sharing economy'?
#LiM6 Heyd’s theoretical framework refers to the convergence between online and offline and the gradual merging of technologies/modes
#LiM6 Next is Theresa Heyd on digital linguistic landscapes and the sharing economy of notes and hastening in public space
#LiM6 Conclusion: Through resemiotization and entextualization, varoufakiology becomes a multimodal pattern going through semiotic changes.
#LiM6 Theodoropoulou now talks about Varoufucker & varofucking enregisterment. A further example would be @Varoufucker, I’d guess.
#LiM6 Most of the other examples for varoufakiology have been taken from the V for Varoufakis Facebook group.
#Lim6 Next example is Varoufunk - Mark Ronson + Bruno Mars + Yanis Varoufakis http://youtu.be/wLa2OSND9gY
#LiM6 Further varoufakiology example: a movie poster with @yanisvaroufakis & Merkel farm8.staticflickr.com/7409/16316836987_a685870...
#LiM6 Theodoropoulou’s corpus to analyze the specifics of varoufakiology contains FB wall events, @yanisvaroufakis’ tweets & YouTube songs
#LiM6 Varoufakiology is pointing to the structure of how @yanisvaroufakis is constructed semiotically in online discourses on Greek politics
#LiM6 First is Irene Theodoropoulou stating that Greek politics is cool again - by the entextualization & resemiotization of Varoufakiology
Final day of #LiM6!
That’s it for today, #LiM6. Enjoy the conference dinner and see you tomorrow!
#LiM6 @rmqueen uses as a further example #OrphanBlack and the actor’s ability to define each individual through speech and behavior
#LiM6 @rmqueen: Authenticity is directly connected to indexicality that connects raw material of our experiences to various cognitive schema