Cracker Barrel says it ‘could’ve done a better job’ with controversial new logo that tanked its stock | CNN Business Cracker Barrel, the struggling country-themed restaurant chain and road trip staple, is backtracking on a new logo that drew a right-wing backlash and tanked the chain’s stock.

Imagine your customer base being so easily offended that changing your logo hurts the stock.

#LogoDrama #DesignBacklash #OffendedConsumers #BrandBlunder #CRBLLogoFail #ModernizationMisstep #StockOnEdge #LogoScandal #RebrandRegret #WhenDesignHurts #CrackerBarrel

www.cnn.com/2025/08/25/b...

Cracker Barrel tweaks its logo and the internet responds like civilization just cracked in half. Stocks wobble, outrage trends, think-pieces multiply. At the end of the day, it’s still biscuits, gravy, and a gift shop full of rocking chairs. #CrackerBarrel #LogoDrama