Boston dawn at the #MRS25. One talk done, two to go for this 🇺🇸 pre-xmas grand tour. May the saint protector of jet lag help me.

Listening to Steve Woodford CEO of advertising industry talking about #brandpurpose three key words to do a good job #autheticity #humility #relevance
I can agree more and think all of them will take you away from #tokenism #MRS25