Mastering Youth Culture: The Emerging Power of Gen Alpha in Japan Forget the tired clichés of obedient, screen-obsessed kids, Japan’s Generation Alpha, born 2010–2025, isn’t just consuming culture; they’re creating it. This generation isn’t passively scrolling; they...

Japan’s Gen Alpha isn’t just consuming culture; they’re creating it. From digital-first engagement to trendsetting influence, brands must adapt or get left behind.
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