Hitachi Construction Machinery Announces New Brand Name, Landcros, Beginning in 2027 Hitachi Construction Machinery will rebrand as Landcros in 2027, maintaining quality and dealer support. The change aims to accelerate innovation with new solutions like AI and robotics while honoring their legacy of hydraulic engineering since 1950. Customers can expect the same reliability and expertise....

Hitachi Construction Machinery Announces New Brand Name, Landcros, Beginning in 2027 #Hitachi #Landcros #Marketing #MarketingStrategiesSolutions