Madden and Camp Stories report early results for Discover Moab; Madden cites 62 million impressions, Camp Stories plans 'Moab way' holiday activation Madden reported roughly $1 million in media buys that produced more than 62 million impressions and emphasized measuring room‑night attribution and first‑party data. Camp Stories highlighted earned placements and described a solar‑powered juniper tree activation called 'Moab way' for a winter satellite media tour.

Madden's campaign for Discover Moab has skyrocketed to over 62 million impressions in just months, blending creativity with data-driven strategies to transform travel experiences.

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#UT #CitizenPortal #CommunityActivation #SustainableTourism #MediaEffectiveness

👉 Ready to rethink your media mix?
Read the full paper to see how smarter media integration can ignite your cross-media campaign effectiveness: tinyurl.com/2p9kt8ua
#MarketingStrategy #MediaEffectiveness #CrossMedia

World-first study shows power of in-car advertising - Brand Metrics & LeadStory have measured how in-car advertising delivered through the platform influences consumer perceptions.

🚗💡 In-car ads work!
A world-first study reveals how on-the-move media drives real brand impact.
Big news for advertisers with eyes on the road.
@brandmetrics.bsky.social @leadstory.bsky.social
#AdTech #InCarAdvertising #MediaEffectiveness #OOH #MarketingInsights

Dull  Media: Advertising’s $200bn problem - and how to fix it- New Amplified report reveals how much of their budgets brands are wasting on ineffective advertising: The Eye-Watering Cost of Dull Media.

Are your ads putting audiences to sleep?
Dull ads are costing brands $200 billion a year!
New report from @Amplified_co reveals shocking truth behind ineffective media & how to fix it:
#Advertising #MediaEffectiveness #AdWastage #MarketingInsights