BMW, Mercedes and VW: German Icons Reinvent Themselves Pressured equally by Washington and Beijing, BMW, Mercedes and Volkswagen return to the stage at the IAA Mobility in Munich. With multi-billion investments, new electric models and a global strategy, the German industry wants to prove it remains indispensable in the race for the mobility of tomorrow.

BMW, Mercedes and VW: German Icons Reinvent Themselves: Pressured equally by Washington and Beijing, BMW, Mercedes and Volkswagen return to the stage at the IAA Mobility in Munich. With multi-billion investments, new electric models and a global strategy, the… #IAAMobility2025 #MunichMotorShow