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PEOPLE:

Masayuki Uemura, age 77. Engineer at Nintendo from 1971 to 2004. Creator of the Famicom.
Hiroshi Yamauchi. President of Nintendo from 1949 to 2002.

QUOTE:
Uemura: The colors [of the Famicom] were based on a scarf Yamauchi liked. True story.

There was also a product from a company called DX Antenna, a set-top TV antenna, that used the color scheme. I recall riding with Yamauchi on the Hanshin expressway outside of Osaka and seeing a billboard for it, and Yamauchi saying, “That’s it! Those are our colors!” Just like the scarf. We’d struggled with the color scheme. We knew what the shape would be, but couldn’t figure out what colors to make it. Then the DX Antenna’s colors decided it. So while it ended up looking very toy-like, that wasn’t the intent. The idea was making it stand out.

PEOPLE: Masayuki Uemura, age 77. Engineer at Nintendo from 1971 to 2004. Creator of the Famicom. Hiroshi Yamauchi. President of Nintendo from 1949 to 2002. QUOTE: Uemura: The colors [of the Famicom] were based on a scarf Yamauchi liked. True story. There was also a product from a company called DX Antenna, a set-top TV antenna, that used the color scheme. I recall riding with Yamauchi on the Hanshin expressway outside of Osaka and seeing a billboard for it, and Yamauchi saying, “That’s it! Those are our colors!” Just like the scarf. We’d struggled with the color scheme. We knew what the shape would be, but couldn’t figure out what colors to make it. Then the DX Antenna’s colors decided it. So while it ended up looking very toy-like, that wasn’t the intent. The idea was making it stand out.

Uemura on how he and Yamauchi chose the design for the Famicom, 2020.

Source: Kotaku

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