Playing video games bring joy #NZPlays25
The majority of gamers in NZ play with other people #NZPlays25
Parents let their children play video games as the kids enjoy it and there are learning opportunities #NZPlays25
Parents play games with children for many reasons, overwhelmingly to connect #NZPlays25
According to #NZPlays25 the top game genres enjoyed by Kiwis are action/adventure, puzzle and board/card
47% of NZ gamers are women #NZPlays25
80% of gamers in NZ are aged over 18 #NZPlays25
Playing games is more than a mainstream entertainment activity in NZ. 81% of Kiwis play. #NZPlays25
Thanks to the @nzgda.bsky.social for having us at #NZGDC and presenting #NZPlays25. You can download the report here: igea.net/2025/09/new-...
Nine out of ten NZ households are playing video games in 2025.
Our #NZPlays25 study with Bond University shows people play games for fun and to experience joy.
Families play games together for connection and education:
igea.net/2025/09/new-...