An infographic that explains the opportunity to grow [...] - OIDA Image Collection "An infographic that explains the opportunity to grow the brand. It has a title at the top that reads "Opportunity to Grow the Brand" and below it there is a subtitle that reads: "Introduction of High...

Graphic with text, “Introduction of Higher Strength Facilitates Growth of All Strengths” seems to highlight the benefits of stronger #opioids for sales numbers, rather than healthcare. See in #OIDAimages: images.oida-resources.jhu.edu/47a326ac-718...

Two objects. On the right there is a [...] - OIDA Image Collection "Two objects. On the right there is a green packet labeled Mallinckrodt Pharmaceuticals Medication Disposal System. On the left there is a box that appears to have several of these packets in them. Th...

Mallinckrodt used Verde's Medsaway® pouch to promote safe medication disposal. The label highlights clean water, but the image’s source focuses on minimizing “potential for diversion or accidental exposure” of prescription #opioids. See in #OIDAimages: images.oida-resources.jhu.edu/d4201f85-a10...

Two electronic devices - an iPad and an [...] - OIDA Image Collection "Two electronic devices - an iPad and an iPhone - displaying a 3D model of a man's torso. The iPad is on the left side of the image and the iPhone is in the center. On the iPad screen there is a list ...

This "Digital Pain Diary” feature was part of the Teva Pain Portal and the company’s “Project Breakthrough” campaign to promote Fentora, a fentanyl buccal tablet. See in #OIDAimages: images.oida-resources.jhu.edu/a18f4929-aef...

A close-up of a pile of white pills [...] - OIDA Image Collection "A close-up of a pile of white pills on a blue surface. The pills are scattered around the surface and appear to be of different sizes and shapes. In the background there is a text that reads "Don't w...

This image of a marquee board reading “Don't worry everything is going to be amazing,” with a pile of pills on top of the picture, was used in a 2015 DEA Compliance presentation for Teva. See in #OIDAimages: images.oida-resources.jhu.edu/a4f2b820-fec...

A digital advertisement for outguard a company that [...] - OIDA Image Collection "A digital advertisement for outguard a company that helps reduce opioid abuse. The background is a gradient of orange and yellow with the text "Are you seeing your patients or your fears?" on the rig...

“Are you seeing your patients or your fears?” was one of several messaging concepts Teva tested in 2014 for their OraGuard abuse deterrent technology. See in #OIDAimages: images.oida-resources.jhu.edu/521efc86-109...

Teva contributed “financial support, clinical input and other expertise” to the Discovery Channel’s 2015 “Pain Matters” documentary, alongside the company's launch of PainMatters.com. See more in #OIDAimages: images.oida-resources.jhu.edu/0f810f3e-0e8...

A small cylindrical device with a white cap [...] - OIDA Image Collection "A small cylindrical device with a white cap and a silver body. The device is labeled with the brand name "actin" in blue letters at the top. Below that there is a label that reads "fentanyl citrate o...

Actiq was commonly referred to as a “fentanyl lollipop.” It and other TIRF (Transmucosal Immediate-Release Fentanyl medicines) were discontinued in 2024. See this image and similar others in #OIDAimages: images.oida-resources.jhu.edu/5b8f0693-606...

A brochure or flyer design for a company [...] - OIDA Image Collection "A brochure or flyer design for a company called "made for pain". The background of the brochure is black with a blue and white striped pattern on the left side. On the right side there is a photo of ...

One of four ad concepts tested in 2015 for Teva’s Vantrela ER (long-acting hydrocodone). This “Made for Pain” concept tested well, though feedback noted that the patient’s “life and her happy ending have to be inferred.” See more in #OIDAimages: images.oida-resources.jhu.edu/b2a02169-c91...

An advertisement for Mrs. Windsor's Soothing Syrup. It [...] - OIDA Image Collection "An advertisement for Mrs. Windsor's Soothing Syrup. It features a young woman holding a baby in her arms. The woman is wearing a red and green dress with a white collar and a red shawl draped over he...

This ad for Mrs. Winslow’s Soothing Syrup (a morphine/alcohol blend marketed for teething pain) was in a presentation on “Regulation of Opioids: Past, Present and Future Perspectives,” by Stephen Ziegler for Teva. See more in #OIDAimages: images.oida-resources.jhu.edu/d37da1d0-64d...

An infographic that explains why Americans pay so [...] - OIDA Image Collection "An infographic that explains why Americans pay so much for brand-name drugs and Canadians don't. It has a blue background with a red and black checkered pattern on the right side. On the left side th...

An infographic compares spending on drugs in America compared with other countries. The infographic is part of a 2014 Mallinckrodt slide deck on “infographic rollout concepts.” See more in #OIDAimages: images.oida-resources.jhu.edu/dde5fa86-96d...

Three pet food bowls with different types of [...] - OIDA Image Collection "Three pet food bowls with different types of pills and capsules in them. The bowls are made of stainless steel and have the word "pfizer" and "lilly" engraved on them. The first bowl on the left is f...

This illustration of pet food bowls labeled “Glaxo,” “Pfizer” and “Lilly” and filled with pills was used in a 2017 presentation prepared for Teva by the Calibre Institute for Quality Medical Education. See more in #OIDAimages: images.oida-resources.jhu.edu/dc03c05e-fd2...

A text-based slide with a pink background and - OIDA Image Collection "A text-based slide with a pink background and black text. The text is divided into three sections. The first section is titled "While the rep is pleasant her knowledge of both the product and pain ma...

Physicians were critical of Covidien sales reps in an Exalgo (oxymorphone) messaging study, with one prescriber suggesting they “look at the quality of Endo, Janssen or Purdue as the model.” See more in #OIDAimages: images.oida-resources.jhu.edu/42fb3b5e-268...

An infographic. The header which has a blue - OIDA Image Collection "An infographic. The header which has a blue background and white and orange text reads: "Exalgo is covered for 8 out of 10 managed care patients without prior authorization." The infographic is divid...

"Exalgo is covered for 8 out of 10 managed care patients without prior authorization.” Mallinckrodt touts insurance coverage of their #opioid hydromorphone drug. See more in #OIDAimages: images.oida-resources.jhu.edu/5b008194-095...

A photograph of a miniature model of a - OIDA Image Collection "A photograph of a miniature model of a vintage car. The car is made of metal and has a shiny metallic finish. It has a sleek streamlined design with a pointed nose and a curved roofline. The body of ...

Mallinckrodt's 2006 campaign for their #opioid Magnacet featured a racecar theme: “In the Pain Relief Challenge, Magnacet is racing for the title.” See in #OIDAimages a die-cast race car clock that was one of their promotional premium items: images.oida-resources.jhu.edu/f97fe6cc-27e...

Pay as little as $20 (Xartemis XR coupon) "Pay as little as $20 (Xartemis XR coupon)." OIDA Image Collection. Available at https://images.oida-resources.jhu.edu/3ad1e34e-28c0-4618-b74c-d6dbad62e90c/

Co-pay discount programs like this Xartemis coupon helped make the oxycodone/acetaminophen drug more accessible to prescribers and patients. See more in #OIDAimages: images.oida-resources.jhu.edu/3ad1e34e-28c...

A black and white cartoon illustration of an - OIDA Image Collection "A black and white cartoon illustration of an elderly woman in a kitchen. The woman is wearing a top with a floral pattern and has curly hair. She is standing in front of a sink with a newspaper in on...

This cartoon on prescription drugs found in tap water was in a Pyramid Healthcare Solutions presentation to Mallinckrodt about Rx drug diversion. See more in #OIDAimages: images.oida-resources.jhu.edu/6b565bfd-bb5...

The image appears to be a leave-behind flyer - OIDA Image Collection "The image appears to be a leave-behind flyer for sales representatives to use at the offices of health care providers. It is formatted to look like an eviction notice with black text on an orange bac...

“Acute pain eviction notice” ad mockup for #opioid COV-795 (which would later be named Xartemis). The “pain solution specialist” was a Mallinckrodt sales VP. See more in #OIDAimages: images.oida-resources.jhu.edu/eabb6d36-32a...

A hand-drawn sketch on a piece of paper. - OIDA Image Collection "A hand-drawn sketch on a piece of paper. The sketch is in black and white and appears to be a line drawing or a sketch. It is divided into six sections each with a different design. <br /><br />The f...

We found the handwritten slide draft with help from #OIDAimages. images.oida-resources.jhu.edu/86a01bda-3f4...

An advertisement for Liquicet (liquid hydroocodone) with an illustration of a boat on the water with the name “Liquicet”. Text summarizes prescribing information for the drug.

An ad for Liquicet describes a liquid #opioid formulation, targeting younger patients. See more in #OIDAimages: images.oida-resources.jhu.edu/6aa61d1f-d42...