Branding With Backbone: Why Values-Driven Companies Win In A Polarized Market Let’s be real. Today’s consumers can smell inauthenticity from a mile away. The other words I’d use to describe “inauthenticity?” Fake. Phony. In a digital-first, feedback-in-seconds world, brands tha...

I'm proud to have placed an Op-Ed by #OhHello founder Natalie Micale in #OmahaDailyRecord. It's a timely look at why values-led brands win in today’s polarized market.
Read it: www.omahadailyrecord.com/content/bran...
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