#OnFrameFriday: Offering a “just the facts” review of a social issue to convey justice rarely has the intended effect.

Framing facts well helps clarify problems and guide solutions.

#OnFrameFriday: Explaining problems is key to solving them, but focusing too much on them can cause disengagement.

Make the possibility of solutions come alive. Explain, in step-by-step fashion, how certain solutions would help create a system that better meets people’s needs going forward.

#OnFrameFriday: We have the opportunity to build understanding about the policy choices that have shaped our current social systems. When we point to the structural causes, we not only make it easier to identify appropriate measures and solutions, we also stop harmful stereotypes in their tracks.

#OnFrameFriday: Whether you're talking about climate change, injustice, immunization, or another tough social or political topic, make sure you meet people where they are. By using simple language and clear explanations, we make it easier for people to engage with our ideas.

#OnFrameFriday: Fixing our social problems isn’t about winning an argument. It’s about finding new ways to converse that push us beyond seeing individual responsibility as the only answer.

#OnFrameFriday: Make sure that your numbers come with a clear explanation.

When we use numbers to convince people that the problem exists, hoping one statistic will shift them from apathy to action, we can often hurt our cause.

#OnFrameFriday: When we tell stories that focus on the success of a single person, we leave people out and miss an opportunity for our story to have greater impact.

By using a wider lens, we can make sure that personal stories are relevant to everyone, not just to people with similar experiences.

#OnFrameFriday: One of the strongest predictors of what people believe is the number of times they have heard it. Thus, repetition is powerful, and consistent framing is critical for large-scale social change.

#OnFrameFriday: Around this time of year, sharing information about a nonprofit's positive impact isn’t a luxury; it’s a necessity. Hearing about a project’s momentum can inspire more people to join the effort.

When framing your success stories, remember the VIP approach.

#OnFrameFriday: In recent years, discussions on promoting safety and addressing violence have gained traction. To shift the focus from crime to community building, highlight what you aim to create together first, before addressing the issues. Show an aspirational vision for a safer future.