Essential Business by Francis Mella

@essentialbusiness.bsky.social

3 months ago

Shift 1: ON-PLATFORM conversion is replacing traffic arbitrage.
Instagram's native commerce tools increased conversion rates by 84% for luxury brands.
Platforms want you inside their ecosystem. Fighting that costs you money.

#OnPlatformConversion #InstagramCommerce #TrafficArbitrage #LuxuryBrands