European Agency of the Year 2025/26 (silver)

We’ve been named European Agency of the Year (Silver) #EuropeanAgencyAwards2025, Thanks to our #CreativeEffectiveness, #OneEval and #OneNetwork.

Judges described our “great example of international growth...delivering real impact for clients across Europe”

#PublicRelations #PRAgencyOne

What is the ‘great decoupling’ and what can I do about it? AI overviews are causing a collapse in organic traffic to websites. It’s been coined as the great decoupling. Marketers on both sides of the Atlantic have spotted this paradox in their analytics: wher...

Impressions are up. Clicks are down.

AI Overviews are changing search - and PR is now the key to visibility.

We break down what the “Great Decoupling” means and what brands should do next.

Read the blog to find out more: pragencyone.co.uk/news/what-is...

#AIOverviews #PRStrategy #SEO #OneEval