Why B2B E-commerce Needs Friction with Aaron Sheehan Aaron Sheehan reveals why B2B e-commerce needs friction, how to boost sales, and the transformation happening in B2B digital commerce.

500 line items in a B2B order? That's Tuesday. Aaron Sheehan explains on Talk Commerce why platforms with consumer roots struggle with business complexity. Specialized solutions aren't luxury—they're survival tools. #B2BPlatforms #OrderComplexity #DigitalCommerce #BusinessOperations #orocommerce