Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give advertisers more visibility and control over campaign performance.
#ppcnews #Google
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
#ppcnews
Google Ads PMax placement reporting is now populating with data for more accounts, revealing Search Partner domains and impression counts for brand safety review. via @mattgsouthern.bsky.social
#ppcnews #Google
Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts.
#ppcnews #Google
Google's VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. via @mattgsouthern.bsky.social
#ppcnews #Google
Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.
#ppcnews #Google #GoogleAnalytics #GA4 #business
OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer independence, and ad placement.
#ppcnews #ChatGPT
Google Ads quietly rolls out a powerful new AI model that is better able to catch policy violations and malicious activity. via @martinibuster.bsky.social
#ppcnews #Google
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. via @mattgsouthern.bsky.social
#ppcnews
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
#ppcnews #Google
Seasonality adjustments during Black Friday and Cyber Monday often inflate costs and reduce ROAS. Here’s what Optmyzr’s three-year study reveals for PPC teams.
#ppcnews
Google improves suspension accuracy and appeal turnaround times, reducing false positives and helping legitimate advertisers resolve issues faster with clearer policy enforcement.
#ppcnews #Google
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers. via @mattgsouthern.bsky.social
#ppcnews
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. via @mattgsouthern.bsky.social
#ppcnews #Google
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
#ppcnews
Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. via @mattgsouthern.bsky.social
#ppcnews #Google
Mobile landing pages convert 8% worse than desktop despite 83% traffic share. New data reveals how simple fixes recover lost conversions. via @mattgsouthern.bsky.social
#ppcnews
Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. via @mattgsouthern.bsky.social
#ppcnews #Google
Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations. via @mattgsouthern.bsky.social
#ppcnews
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. via @mattgsouthern.bsky.social
#ppcnews #Google
Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total budgets. via @mattgsouthern.bsky.social
#ppcnews #Google
Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. via @mattgsouthern.bsky.social
#ppcnews #Google
Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new optimization opportunities.
#ppcnews #Google
Google confirms no conversion minimums for AI Max for Search, but Smart Bidding is required for search-term matching. via @mattgsouthern.bsky.social
#ppcnews #Google
Google launches Merchant loyalty offerings, bringing member pricing and shipping into Shopping ads and free listings while adding a loyalty goal in Google Ads.
#ppcnews #Google
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers.
#ppcnews #Google
Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
#ppcnews #Google
Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt.
#ppcnews #Google #marketing
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.". via @mattgsouthern.bsky.social
#ppcnews
