#PRCAmeasurementconf

👏🏼Brilliant sessions at the #PRCAMeasurementConf.

⬇️And a great way to end it.

#PR #datadrivenmarketing #comms #measurement

Ben Levine from TRUE Global Intelligence explains seven key elements that will shape your 2025 measurement strategy, ensuring your organisation stays ahead of the curve.

#PRCAMeasurementConf

➡Jennifer Sanchis, Insights Consultant, CARMA shares how Honda, a leader in the automotive and motorcycle industries, effectively harnessed the expertise of CARMA to revolutionise its communication strategies across Europe.

#PRCAMeasurementConf

👀AI and advancing technologies are transforming data analysis and real-time monitoring in PR.
This #PRCAMeasurementConf panel highlights the latest innovations.

- Amber Ellis, @ccgroup.bsky.social
- Robert Wainman, @wecommunications.bsky.social
- Andy Martinus, TEAM LEWIS
- Gareth Owens, CARMA

➡Next up: Checkatrade Give Us a Lift – Measuring for Success

Rob Lewis, Paid Social Director, WPR Agency
analyses how the measurement approaches used can be applied across the wider marketing mix, offering practical lessons for effective evaluation and integration.

#PRCAMeasurementConf

Our PRCA Measurement Conference 2024 has started!

Orla Graham, Insights Consultant at CARMA explains the robust, holistic, and consistent approaches to measuring reputation.

Full agenda: ow.ly/n3lk50UhyKn

#PR #Measurement #PRCAMeasurementConf

Who is still pitching for RFPs that pays per link as a KPI? @PRAgencyOne knocks them back #PRCAmeasurementconf

@jamescrawford - focus on outcomes, please turn down RFPs that want to buy links by the 1000s (really, do they still exist!?!), it's not 2012 (Penguin update) #PRCAmeasurementconf

@BrockbankJames - SEO is going to be challenged by budget holders in the next 12 months on ROI and contribution to PR outcomes. We start campaigns asking whether we'd still do the same work if Google didn't exist #PRCAmeasurementconf

@jamescrawford - use framework, cites @PRAgencyOne platform OneEval, to bring data points together and track reputation #PRCAMeasurementConf

@DarrylSparey - digital PR has boomed during COVID-19, brands want reputation but also direct and measurable contribution to business (email, links, purchase...) #PRCAMeasurementConf

@shayonislynn - working in public sector, plan and measure behavioral outcomes, often on a very granular/local basis. Normative approach in public health #PRCAMeasurementConf

Brilliant crew of practitioners talking about practical measurement approaches. Thanks @BrockbankJames @shayonislynn @jamescrawford @ThierryAlain @DarrylSparey and chair @mazennahawi #PRCAMeasurementConf