Is AI really the reason organic traffic is declining?

New data suggests the biggest measurable shift in search clicks isn’t going to AI, and it may be quietly changing the economics of search.

#ParagonQuickTips #SEO #SearchStrategy #DigitalStrategy

Introducing Paragon Quick Tips: short takes on what’s changing in digital marketing, and what it means for your marketing strategy.

First up: Chrome’s new Auto Browse feature.

#ParagonQuickTips #AI #SEO #DigitalStrategy