#PerfectRed

The Most Elusive Color in Chemistry Might Surprise You The answer is a “perfect red,” and its discovery might be worth billions of dollars.

The most difficult #colour to create in #PigmentChemistry

It's a brilliant & durable shade of #red —one that can withstand time & natural forces. Hence, a #PerfectRed

#OrganicRedPigments r chemically fragile & fade too easily

PerfectRed can be the #BillionDollarPigment
gizmodo.com/the-most-elu...