🎉 Happy to share the latest research! Our joint chapter “Virtuelle Personas. Zur relativen Authentizität medialer (Id)Entitäten” has just been published in the edited volume
„Simulakra, Persona, Artefakt“ (Büchner Verlag, pp. 108–147).
www.buechner-verlag.de/buch/simulak...
#PersonaStudies @thm.de

Couldn’t be there in person, but proud to have co-developed the talk Prof. David Marshall gave at #Pop25: Virtual Persona Economy: Exploring Synthetic Identities in Influencer Culture.
Thanks, David! 🙏 Image credits: © PoP Conference 2025
#VirtualPersona #SyntheticIdentity #PersonaStudies