A lovely critique of the commercialization of the #PinkEconomy

#BL #RaindbowBranding #superficial

The pink economy is an interesting phenomenon. It can be defined as "the spending power of gay men and lesbians" with pink money being "the purchasing power of the LGBTQ+ community."
#pinkeconomy #LGBTQ+ #pinkmoney

www.thebritishacademy.ac.uk/blog/pink-po...
nickwolny.com/what-is-pink...

The rise of the #pinkeconomy (including #BLcontent and LGBTQIA+-targeted media) reveals that many people already know their desires. What’s shifting is corporate willingness to market to them. That doesn’t equal full acceptance, but it pushes visibility.

The #pinkeconomy doesn’t automatically mean queer people are safe or equal. It mostly proves business has learned there is money in closets. Just like the pink tax, it often monetises gender & sexual inequality instead of dismantling it.

This pride month we want to highlight the pink economy: the spending power and economic influence of the LGBTQ+ community.

Read more below and in the comments⬇️

#WiE #WomenInEconomics #Pride #PrideMonth #equality #pinkmoney #pinkeconomy