As of April 2026, William M. "Rusty" Rush, CEO of Rush Enterprises, has an estimated net worth of at least $521 million to over $600 million. He holds approximately 7.4 million shares of Rush Enterprises Inc. ($RUSHA) and has sold over $79 million in stock since 2021. #IBelieveYou #PoppersVSRush 🧳👨‍💼🏦