California’s Century-Old Vineyards at Risk as 75% of Consumers Unaware of Their Value Heritage vines face removal amid economic pressures and low consumer recognition, prompting calls for clearer labeling and targeted outreach.

California’s Century-Old Vineyards at Risk as 75% of Consumers Unaware of Their Value #CaliforniaWine #HeritageVines #SustainableAgriculture #WineAwareness #ProtectOurVineyards