The Impact Bad Data Has On CRM Functionality, Bottom Lines, Etc - The Magazine Manager 76% say less than half of their CRM data is accurate, with 37% saying revenue loss has been a direct consequence of poor data quality.

76% say less than half of their CRM data is accurate, and companies are paying the price.

It's time to stop accepting "good enough" data and start demanding better.
www.magazinemanager.com/blog/bad-dat...

#CRM #DataQuality #PublishingCRM #CRMsoftware #MagazineManager #TipsForProfitablePublishing