Initials launches Grand Central’s summer push to boost bookings - Initials CX has launched of “100 Ways to Summer”, a new integrated summer campaign for Arriva’s Grand Central Rail.

All aboard for summer adventures!
@Grandcentralrail has kicked off its new seasonal campaign with help from @Initialscx, aiming to boost bookings & get the UK moving.
#GrandCentral #SummerTravel #RailCampaign #StaycationVibes #UKGetaways
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