The Botched Air India Merger and What It Could Have Been In line with my blog’s Brandology theme this year, I am writing about a brand that underwent a merger at the start of this millennium in India and is still languishing as the number two in an industry that is itself in serious trouble. In the previous blog post, I wrote about the problems facing the airline industry in India and how it can be remedied to allow airlines to grow profitably and sustainably over the longer term.

My thoughts on the Air India-Indian Airlines merger two decades ago and how it could have been planned and executed better.

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