Why You? This book is not for everyone. If you are an individual who believes that there are "good people on both sides," this book is not for you. If you buy into the narrative that there is "too much talk about race," this book is not for you. If you have ever supported, justified, or tolerated the notion of “woke talk fatigue"... this book is not for you. If, for example, you believe climate change is a hoax, I can tell you without uncertainty that this book is not for you. But if you, like me, believe most humans have an inherent desire to connect and better each other's situation for the betterment of the collective, this book is for you. If you believe in the essence of one human family, this book is for you. If you believe that when we demand more than the status quo of ourselves as stewards of a brand, that's when we can really achieve great things, this book is for you. If you're interested in shifting from outdated, inefficient, closed-minded strategic marketing principles to a more forward-looking approach that drives new levels of growth by harnessing the power of inclusivity and social responsibility, this book is for you. If you want to better understand the relationship between social impact, reputation impact, and commercial impact to accelerate your success as a leader and create a legacy you can be proud of, this book is for you.
A #marketing book that ejects non-qualified prospective readers at the top of the funnel—on Page 5—is just being responsible to the ideal, target audience.
Looking forward to the rest of #ResponsibleMarketing by #LolaBakare!
