Mississippi Headwaters Board and MRPC push partnership pilot, seek unified marketing approach The Mississippi Headwaters Board and the Minnesota Mississippi River Parkway Commission discussed a Grand Rapids pilot that pairs interpretive signage, QR codes and short video vignettes with social media campaigns to drive tourism; commissioners proposed an ad hoc marketing committee and coordinated promotions with Explore Minnesota and local CVBs.

The Mississippi Headwaters Board is revolutionizing river tourism with innovative partnerships that blend technology and storytelling, promising to boost local economies and enhance community engagement.

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